5 Reasons To Use Pinterest To Promote Your Blog

by | Feb 9, 2021 | Business | 0 comments

Pinterest is often referred to as a social media platform, but it works more like a search engine. Pinterest tends to rank high with Google and it can help your blog do the same!

Now, I’m not guaranteeing any results here. Pinterest is definitely a long a game and you need to put in the work to grow your following over time. It’s a marathon not a sprint. Remember that!

Today, I’m sharing some of the reasons why you should use Pinterest to market your blog content and (hopefully) enjoy an increase in traffic and revenue on your website.

5 Reasons Why Pinterest Is Important For Your Blog Pin Image

This post includes affiliate links and I will receive compensation (at no additional cost to you) if you make a purchase! Click here to read my affiliate disclosure.


Why Pinterest Is So Important For Your Blog:

High User Engagement

Pinterest has high user engagement. Pinterest users scroll through their feed and pin anything and everything. They also tend to share it or click through to the Pinterest user’s site more frequently than any other platform. This means you’ll have a higher chance of getting your blog links shared on Pinterest than any other platform out there. Want to learn more about how to do that, click here.

Visual Appeal

Pinterest is a visually appealing platform that allows you to get creative by using high-quality images to capture the short attention span of people who are scrolling on the app. This platform provides you with a quick, visual marketing option for users who may otherwise overlook wordy social media shares on sites like Twitter, Instagram, or Facebook. If you need a few templates and other basic information to get started, click here.

Provide Backlinks

Even if nothing else matters, one of the biggest reasons why Pinterest is a game-changer is because it provides backlinks. All of the links you use on the pins are do-follow, thus providing you with valuable backlinks to boost your domain authority. The higher your domain authority is, the higher your blog’s chances are for showing up on page one of Google search results.

High-Quality Visits

The average user on Pinterest is said to have a household income of $50K plus. Combine that with the fact that Pinterest influences consumers’ shopping habits and you could see why you could potentially receive high-quality visits to your blog. For bloggers who thrive on affiliate marketing or have an online shop, this platform could make all the difference for you.

Long-Lasting Ads

You may have noticed that Twitter and Facebook updates will disappear rather quickly. With that, the need to consistently update your social media accounts is clearly evident. Each time a Pinterest user saves your pin, it’s shown to a different audience. For example, a pin that you shared months or even years ago, may still bring you consistent traffic because of all of the re-shares it’s getting!

The bottom line is that Pinterest must be included in your blog’s marketing plans. This platform not only ranks high with Google but it can help with domain authority, website traffic, exposure, and user engagement for years to come.

If you want and need help setting your Pinterest profile up for success, I can help.


This post includes affiliate links and I will receive compensation (at no additional cost to you) if you make a purchase! Click here to read my affiliate disclosure.

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I am a 30-something blogger who empowers women to live a balanced lifestyle by practicing self care and working on personal development.

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