Ever wonder how to drive traffic to your blog quickly? I believe that every blogger should learn to master Pinterest!
If you’ve ever spent some of your downtime scrolling through everything that Pinterest has in your smart feed, you can easily see that everyone who has any blog or online business uses Pinterest. It’s crazy what the algorithm can pick up based on your likes and other boards!
In the digital world, Pinterest is dominating the field.
And with good reason. It drives TONS of traffic to your blog. I know because it’s my primary source of traffic. It’s been a game-changer!
Millions of people visit Pinterest every hour, and if you’re an online business, you want some of that traffic. Is it possible for Pinterest to take your online business from good to great? Keep reading!
This blog post was originally posted on October 1, 2018, with the title, “How Pinterest Can Take Your Business From Good To Great.” It was updated on July 1, 2020, and on September 9, 2021.
This post also includes affiliate links, and I will receive compensation (at no additional cost to you) if you make a purchase! Click here to read my affiliate disclosure.
Here’s Are 4 Ways To Drive Traffic To Your Blog Using Pinterest:
First and foremost, you need to understand that Pinterest is a long game. Changes won’t happen overnight, and you have to be consistent in your Pinterest plan. That being said, there are simple steps that you can take to catapult your business from good to great.
You need to have a business account.
Plain and simple, you need to have your business account set up to reflect your online business name. If you want to have your account, that’s completely fine, but please, please, please… set up a business account. Not only will it show your customers your niche and what you like, but it will also help establish your brand and your name.
Be consistent in your pinning.
“Remembering” to pin on Pinterest every once in a while just isn’t going to cut it. If you want results, Pinterest rewards those who are consistently active. Make sure that you create MULTIPLE pins for your posts and use your analytics to track and see what performs better.
Pinterest has been pushing new content lately (as of July 2020), so make sure you’re consistently creating new pins and pinning your content to relevant boards. Also, I believe the whole “appropriate 80/20 pinning strategy” where you pin 80% of someone else’s content and 20% of your own should be for bloggers who are starting and don’t have too much content.
It’s an excellent way to get your profile out there by sharing it to group boards, but you’ll want to start creating new pins ASAP and be consistent after that!
Create epic pins that people want to click on
Take a quick look at your Pinterest feed. You often see many pins, but how many of them are catching your eye? If you don’t have any that make you stop in your tracks, that shows you how important it is that you HAVE to create pins that stand out.
There are probably thousands of recipes on Pinterest for Halloween cookies, so what will your pin have that will make it more “clickable” and “shareable” than others. If I had the magic answer to that one, I’d share it with you. But I can tell you that people won’t waste their time clicking on pins that don’t stand out. They don’t. Canva is a great resource to help you make EPIC pins!
Optimize your pins with keywords.
Pinterest is an online visual search engine, so remember to include keywords in your descriptions when creating your pins. This will help drive traffic to your blog. These keywords, typically called long-tail keywords, help you rank higher in searches because they’re the actual words people are using to search for content.
For example, “how to drive traffic to your blog” or “drive traffic to your blog” can be used as keywords. But make sure you’re using the appropriate keywords for the specific content in your blog post that you’re sharing.
UPDATE: As of Fall 2021, Hashtags are no longer relevant and should not be used in your Pin descriptions.
Okay, I’m going to be real with you for a second…
To find the sweet spot and find out exactly what works for your pins takes practice. And, practice can make perfect. Remember that it can take weeks for a pin to take off and go “viral truly,”.. so don’t set your expectations high for immediate results as long as you know that Pinterest is a “marathon, not a sprint,” you will be fine!
If you apply these tips and tricks to your Pinterest strategy, it will turn into giant leaps for the growth of your Pinterest traffic! Granted, not all results are the same, and I can’t guarantee you will see the same traffic as your favorite blogger, but you need to find out what works best for you and run with it!
Always be willing to change things up and adapt to the constant algorithm changes Pinterest makes consistently! It’s the only way you will be able to drive traffic to your blog continually!
If you’re looking for some help and need a little kickstart, I can help you! I currently offer a Pinterest Set Up & Organization package that will set you up for success and jumpstart that growth that you’re looking for. Click here to learn more.
This post includes affiliate links, and I will receive compensation (at no additional cost to you) if you make a purchase! Click here to read my affiliate disclosure.
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