Becoming an influencer through blogging is something that you often see these days, and with the addition of other social media platforms, it’s mainly all you see on your feed. However, being an influencer or a blogger isn’t always easy, and it sometimes takes a ton of work to create a short post.
Over the years, I’ve had to get more comfortable sharing my voice through written words consistently. However, I wasn’t always successful (or willing) to share photos of myself. And that is something that I’m hopefully going to conquer this year with determination, confidence, and more mindset work.
Working on your personal growth is a long process, and it’s not one you should take lightly, so if you’re an aspiring influencer or a newbie blogger, this post will be for you. I want to help you feel more comfortable sharing the things you love and maybe even seek out some brand partnerships in the future.
This is a sponsored post that was written in exchange for financial compensation. All thoughts and views are my own. Read my disclaimer here.
Important Questions To Ask Yourself Before You Become An Influencer:
Who Is Your Audience?
Every online coach, resource, and marketing book tells you to know who your audience is. For example, who are the people you’re trying to reach with your content? What do you want to share with them?
These are just some questions you should ask yourself to create an ideal client avatar and describe a member of your audience down to their occupations, what they wear, and where they live. Creating content will be much easier once you know who you want to appeal to.
What Kind of Vibe Are You Going For?
Everything you create is about the energy you want to show to the world. This vibe is also a significant part of your brand as an influencer. It can also help you stand out in a sea of influencers because people buy into your story, your energy, and whatever you’re trying to help them with. Simply put, don’t blend in.
Your brand is a major reflection of who you are, and you’re not like anyone you know. Standing out and being authentic in helping your audience know you, like you, and ultimately, trust you.
What Do I Want To Say?
Another essential thing to ask yourself is what you want to share. I always ask myself, “What is it that I want to say to everyone who follows me?” This honestly changes depending on my mood. I’m multi-passionate, so I can switch up what I want to talk about on any given day. As long as you can tie the things you say back to your message and your brand, it’s all good!
Where Does My Ideal Audience Hang Out?
This may seem like a super simple question to you, but it may be the hardest to figure out unless you know your audience. Many influencers start on major social media platforms like Instagram, Facebook, Twitter, and TikTok to build their following. However, this won’t happen overnight, and not every platform will work for you and your brand.
Take the time to figure out where your audience hangs out, what kind of content they’re loving, and start there. Then, once you’re able to start monetizing your content with your following, you’re ready to amp up your marketing efforts with ease.
Where Do I Want To Focus My Energy?
This is something that I have been asking myself a lot recently, and it’s due to my personal growth. I simply don’t have the energy to keep posting on every platform every day, and it’s something I’ve come to terms with in the past year or so.
While consistency is critical to growth, it’s okay to take time off to refocus your energy. As an influencer, it may be hard for you to fathom doing that, but with the accessibility of pre-scheduling content, you can make it happen.
PRO TIP: When you batch your content, you free up more time so you can focus on doing the things you love!
Being an influencer isn’t easy, but somebody has to do it. And, if that somebody is you, congratulations! You will learn more about yourself in the next couple of months while navigating your way through all of the online resources and social media platforms you can find, but remember to go back to these five easy questions if you ever get stuck!
This is a sponsored post that was written in exchange for financial compensation. All thoughts and views are my own. Read my disclaimer here.
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