If you are a business and are stumped on ways that Pinterest can increase your traffic to your site, check out a few suggestions on how to make Pinterest work for you!
It’s no secret that Pinterest is taking the social media world by storm. Seriously. Everywhere you look, literally, everything is pinnable.
And with good reason, right? If you see something that is a good idea, or something you want to read later, you pin it. That way, you don’t have to search for it again, and it’s conveniently saved for when you have the time. Pinterest knows what they are doing.
So many people tend to think of Pinterest as a “recipe or craft site”, but they couldn’t be more wrong. Pinterest is a search engine, just like Google or Yahoo, except it’s more visual and relies on pretty pins and pictures to drive traffic. Words are still important but not the focal point for people scrolling through their feeds.
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Here are 3 things you can do on Pinterest to increase your traffic:
Create boards that convert.
With Pinterest, anything and everything has to be pinned somewhere, right? Boards with keywords about what your business is or does are important! If you are wanting to drive traffic to your site for work-at-home jobs, then you should have a board titled “Work at Home Jobs.” Sounds simple, right? Honestly, it can be!
You don’t have to reinvent the wheel here, but you do need to be consistent and precise with what you implement. This is why I always tell my clients that optimizing their boards should be the first thing they do when setting up their profiles. Once that’s done, start pinning relevant pins to that specific board. Pinterest will eventually recognize that your board is searchable based on your keywords and will start showing your pins on that board to relevant pinners.
Make your pins pretty.
Seriously, this is important. No one wants to click on a pin that looks like it was thrown together in about 2 seconds… Bright colors, easy-to-read font, and amazing eye-appealing stock photos are SUPER important for Pinterest. Create pins that people like, with great clickable headlines, and you’ll also start to notice an increase in traffic to your site! Plus, other bloggers and businesses are more likely to repin pretty pins, so keep that in mind for maximum exposure! Canva is an amazing product to help you do this and keeps everything organized! If you want help with this, let me know. I offer monthly pin creation services in my consulting business.
Have your own personal blog board be the first board the people will see.
Pinterest allows you to reorder your boards to “drag and drop” the boards in a particular order. I always suggest putting your blog board first, so it will be the first board that’s seen next to the “all pins” tab. This is important (in my opinion) because if your pins are sprinkled throughout random boards, it makes it harder for yours to stand out on your own page. Always have a “Best of (your business name)” board at the top of your Pinterest profile. That way, it’s obvious that all of those pins that are pinned to that board are ones that you have made for your site.
Pinterest may look confusing, but you’ll be okay once you get the basics down! Don’t get discouraged if your pins don’t take off in your first week. Pinterest is definitely a long game, and the algorithms constantly change. I’d suggest starting with the tips above and remembering to be patient. If you want someone to set everything up for you, visit my other website and schedule a consultation!